If you are starting up a business of your own, there are a lot of factors to take care of. One of the major factors is that the popularity you have to build in digital media. This cannot be done by a single person though it sounds easy. If you are planning to approach a digital marketing agency, the idea is good. But, we have to take care of a lot of things before we hire one. There are numerous companies and you will have a tough time finding one out of many that is perfect. A lot of research should be done. This is because you cannot spend money with a digital marketing agency that has very low esteem, which you might not understand the first time you meet them. This would be unfortunate.

It is easy to fool a company that is just starting to flourish. The unawareness of the competitive field can be manipulated by the agencies, which has to be taken care of.  There are a lot of factors, a few are listed above:

• Search for more.

Don’t stop with one digital marketing company you get after search. Always search for more opportunities. The best out of all should be listed and kept aside. Never settle with the first one you come across. Always see for the reviews, website and their blogs for better information. Be aware of the expenses. If you wish to associate with an agency, it is not wrong to call them and negotiate the price and tell your budget. Digital marketing agencies also must understand the clients and work.

Whatever it is, it is not advisable to stop at the first offer. Keep searching until you find the best!

• Beware of the strategies.

A company or a list of companies might be ready to work with you as your ‘promotional partner’. But, ask the firms intelligent and academic questions regarding the strategies they use to promote the digital show of the brand. Along with it, test their creativity. Beyond, the strategies, it is the creativity that is important at times.  Check their pricing package. If they are not providing services up to the amount they are charging, it is better to leave and move on to the next option.

• Meeting the team members.

Do you think meeting the head of the company is enough? Then, you are wrong. This is because it is the team that is appointed who is supposed to do the work for you. Meet them and interview them enquiring about the strategies and procedures. Before that, you can explain and tell the important points about your company and the social media platforms you are in. Ask them what shall be done more to improve.

• Learn for yourself!

This is the most important thing to do before you go to interview the list of digital marketing agencies. You have to gain knowledge regarding SEO, SMO and other promotional and helpful tools that are the basic tools of all the companies. If you interview them and they make blunders ‘confidently’, your whole effort would be in vain. So, learn everything about Digital marketing before you meet the team of the company you want to approach.

These are the few steps you should follow before going to a digital marketing agency. Most of the companies are typically scared to consult a Digital marketing agency. This is because almost all of the companies seem to be real and authentic. But, trustworthy among them would only be a few. It is hard to recognize the perfect company for you. But, if you follow the above steps, then it would be much easier for you.

The post Tips to Hire a Digital Marketing Agency appeared first on Today News Spot.

The internet is never short of giving birth to new social media forums, there something in the other popping up every now or then. Oldest origins found such as MySpace launched is 2003 to the latest TikTok creating high revenues and downloads in the year 2019. Thanks to these forums Marketing could expand its operations on newfound forums.

There was a time when Businesses were only dependent on Mass Marketing. With the rise of strong social media forums like Facebook, Brands had a chance to take this media up initially as part of their marketing strategy. Here marketing had to be practiced independently. Little was sure if social media would work for marketers hoping to do better for their brand. Luckily as time passed, the significance spread when the growth of social media forums started generating revenues, the value of which led to the unpredictability of how much more revenue can fall in for business shortly.  

Amongst all giants in the Social Media Industry Instagram has outdone it when it comes to being the best. It does not only serve Brands to Market but personal services too.

To get a better idea of why Instagram is better to market your brand better are shared below:

You can create your business profile in no time to display products faster

Early birds in the game of business can easily build a portfolio using Instagram. Along with creating a website by getting help from various sites such as webmization  Wix.com and Jimdo in the market your next step is to create an account on social media. This is to showcase your products and services instantly. Instagram has comparatively lesser complex requirements when creating an ID as compared to Facebook.

Targeting a diverse set of Audience demographically

Instagram unlike other social media targets, not just one but multiple age groups. Multiple demographics are used to increase its number of downloads all over the world. This allows Brands to sell their product without worrying about their Target Market. It works in a way called the “Gorilla Marketing” which ensures marketing to reach in all nooks and corners of the forum.

Creating “The Hashtag Community” to find your clan

No matter where in the world, your Brand will be easily notified or can notify by a simple #hashtag by its community. This feature of Community building helps immensely create oneness on the forums directly speaking to your Customers. It also helps indirectly connecting to groups with the potential to become your customers in the future. A community within a hashtag can help you evaluate your Consumer’s mindset to build your brand even better.

Influencer marketing helps boost Brands

There are many individuals helping companies grow their brands. It is easier to get a trusted influencer to push your brand for awareness and brand recognition. This also costs much less as compared to the expensive budgets on TVC’s and other Mass Marketing tactics. Not much was previously known about influencers earlier in the days. With the use, social media forums, especially the rise of Instagram, Influencers are a hot topic nowadays. Social media Influencers are known to add value to products they review. This can benefit any product (paid or unpaid review) to build a good say in the Market. This is obviously due to the high rate of engagement present of the influencer profile.

Stories feature a win-win situation for everyone

Stories are highly valued by Brands, these depict the Brand image and culture. Brands can not only post their story but also repost or share stories of their customers too. Keeping in mind that these customer stories which are Brand-specific are reposted. Brands are hence enabled to build their value further by using the same story on their Account. This way both the Customer and the Brand can take away something from it. 

Less cluttered feed help you plan your profile outlay easily

Social media forums are generally cluttered with irrelevant information. Instagram, however, is a place where this is not the case. It only shares data that is worth your time. What you want is what you get is the strategy that seems to work for this medium. Hence it is easy to apply your strategy and reap exactly what you expect from it.

Social Media boost is worth your money 

Social Media Managers are well aware of which form has the most ROI. Insta leads the competition securing the topmost position after Pinterest and Facebook. Bringing in a higher number of engagements (thanks to its fun features) it is obvious that Instagram is worth investing as a priority.

Engagement is better than any other forum

Instagram can help increase your engagement. A higher number of followers determine your engagement. This is because each activity on Instagram will trigger followers to respond or at least view the posts. Hence if you are looking for your Brand or Service to get the better engagement you can now do so with Instagram.

High level of awareness

Instagram is best known to share the most happening events in town. From Fashion to business, you will never miss anything. This can help you keep a close eye on all then whereabouts, especially Competitor. You may notice brands in similar capacity generally post content like in nature. This is because they both intend to outdo each other as competitors.

“IG TV” beyond the 60-second rule 

IG TV overthrows the perception that only a 60-second video is worth viewing. This is another tactic to reshape the marketing norms of the past. Thanks to Instagram, users can showcase their work and pitch business with longer versions of highly engaging videos worth watching. It is similar to YouTube acting like a channel of your Profile. People can also go back and view your videos, uploaded and saved on the same.

Quiz stickers and Opinions gateway to Consumer insight

You can get an insight into your idea or already existing product by simply posting a question or an opinion with stickers on Instagram story features. These stickers help viewers vote, rate or directly answer your question. You can determine what is on your customer’s minds and what they expect from you and your brand. This way moderations can be made to create a brand that speaks to the Customer in the same language as they to hear.

No need to download a separate a messenger

An advantage in the Instagram messaging is its built-in messenger, “DM”. This saves the time from directing focus form one application to another. Using just one app to do both; view feed and message is much convenient to use. You can respond to query instantly by swiftly navigating from your feed to the DM section.

Easy to use Interface for Social Media Managers 

It may sound like cliché, but it is true, as soon as the interface opens we can easily make out how seamless it is to use. There are no complications whatsoever to use, navigate, share and communicate. This may be the reason as to why Instagram is preferred to be better over other forums. Visuals especially the profile grid very clear and prominent. This enables you to view exactly what is being posted.

Conclusion 

There are multiple reasons as to why Insta is going to become the next big thing soon. On the technical side, it has a better algorithm compared to Facebook. Hence searches are more clearly directed. Algorithms, if used wisely, can better account performance. On the fun side, Instagram is considered to be the most entertaining application. This is because of its constant updating of creative Gifs and Stickers. These help not only creating funny images but also enable customers to get an enjoyable experience.

We cannot deny the fact that Instagram has been an innovation leading to click with the millennials. Removing complexities with a fresh image in the social media industry, it has made our lives much easier to go by on a social media forum. Businesses can make the most out of this medium, as it provides not only better brand awareness but also better engagement.

In a nutshell, it serves both personal and professional needs. It is not hard to predict Instagram to have massive downloads in the near future. This is proof that it will grow further enabling it to become the next big thing in the Social Media Marketing World.

The post Instagram to become the next big thing in Social Media Marketing appeared first on Today News Spot.

If you are in the internet-based e-commerce business and you’re looking for tips and strategies to grow your sales and promotions by using digital marketing then you’ve come to the right place. With these widely accepted digital marketing strategies and tips, you can learn how to bring online traffic to your website and get your sales boosted. 

Define your sales

Every single business has uniqueness about it. Knowing how online buyers move through your sales can be helpful for you so that you are able to create a great e-commerce strategy if possible. If you don’t analyze your sales cycle then it can get very difficult to decide which platforms you can pinpoint your advertisements. Defining your sales cycle can require a bit time and research but once you have it then you can move on to new strategies.

Optimize checkout on the website

You should adopt a website design that can work on decreasing the chances of a cart being abandoned if a customer closes your site. This strategy does not seem that important but it makes a huge difference in the audience’s frequency of coming back to your site. Checkout is an important way through which you can build your customer’s trust and therefore increases your sales.

Helpful product Descriptions

There is any clothing items being sold on your website than be sure to provide a size chart along with it. This can decrease the number of returns on your business purchases. You can also include customer satisfaction reviews on your page so that other people know that you are a recommended and trusted platform to shop from. It is also preferred to write quality descriptions that include keywords that can target specifically. These details tell customers what the product is made out of, the size, fit and fabric, how to clean it, etc. Optimizing your product descriptions can help you move in the searched ranking in a faster way, leading to more sales achieved by your digital marketing.

Show shipping charges beforehand

A lot of customers are patient enough to type up all their details into your site and then realize that there is a huge shipping cost. Be clear to your customers about it from the very start and let them know how much they will be paying if there are any shipping details and charges that they need to be aware of. Give them an idea of hen their product is expected to be delivered and if there is anything they need to be aware of. 

Keep shopping

sure you add a “keep shopping” button next to your checkout buttons as many customers tend to go back and look through the website again just to see if there is any product that they might like and have missed. They will surely pick a product or two due to this strategy. Make sure that the button is widely visible on your checkout page.

Payment types

You should provide maximum information to your customers as easily possible. Make sure to include logos of your payment methods in your web design. This helps build trust with shoppers whenever they are giving them their credit card details. You should add a security seals logo to let them know that their credit card information is in good hands and will not be misused. The logo is easy to see and appears above the fold of the page. This can be a vital element for your checkout process.

Retarget your audience

90% of users do not purchase anything on their first time visiting a new website. If you want to get them to buy, you need to get your retargeting e-commerce strategies active. One of the most popular ways of retargeting traffic to your site is by running retargeting ads on other websites. In this way, you can use other websites to show your products. Email campaigns are also a very effective way to retarget customers. These emails may persuade people to purchase items they have left behind or to shop for other similar items on the same site. This will increase traffic to your site which can get you more conversions.

Email marketing

Marketing can have a median return on investments that can be up to 4 times higher than channeling through social media and websites. Creating an email marketing strategy is easy and you can also set up automation like order automation, welcome automation, etc, and this way customers can get reminders that they have left behind products in their carts and should buy them first. 

Keep website updated

Your online business has been active for a long time, make sure to make some changes on your website design, or consider doing a site update. Older sites often look like they are spam and people feel safe and comfortable when your site is familiar to other ones. Design is constantly changing so make sure you are up to date on the latest trends

Social Media Advertising

The most effective platform you can advertise your store on is social media. The first step would be to create accounts on these sites. You will need to build a social media marketing campaign and build a strategy in place so you can begin advertising. Facebook, Instagram, Twitter, and Youtube are the foremost sites you want to post your advertisements on. Another one of our favorite e-commerce marketing strategies is to put a video into your advertisements. It can cause potential customers to know how your product can improve their lives will get your point across quickly and efficiently.

The post 10 ways to Boost your business with Digital Marketing appeared first on Today News Spot.

Digital marketing is a new concept in the world of marketing, which has grown drastically. Though it has started in the early 2000s, it emerged after the launch of social media and smartphones. Today, everyone is aware of what digital marketing is, but they may not be aware that if planned and implemented well, it can give wings to the business. The best thing about digital marketing is that you can achieve the maximum with minimum spending.

Digital marketing is not a small concept; it is a broad concept. You may or may not require using every aspect of digital marketing. For example, if your business is news and publications, you may not need to spend on PPC and other paid ads. All you need to do is make a strong presence on social media and share the link of your article with your fans/followers. That will require minimum efforts in reaching with more audience (apart from spending your time and efforts on gaining followers).

However, below listed are some of the crucial points that tells why digital marketing is essential and how it can help you to grow your business

Low Investment high ROI:

As discussed in the introduction, Digital Marketing requires a minimum investment. The minimum investment doesn’t mean minimum ROI! If you want the quick result, you can invest in the paid ads of Google, Facebook, Instagram, Amazon etc. (based on the type of your business). For social media, you may need to hire a graphic designer (Optional) to make your post stand out so that it can also get some organic response (a little extra never hurts, Right?).

If you feel you can’t do these things correctly, then you may hire a digital marketing professional, or you can go with any Digital Marketing Company who are expert into this and can help you out.

Your money invested in digital marketing is never going to be wasted as it always gives a result.

Easy interaction with the target audience:

Digital marketing gives a platform to the marketer to not only identifying their target audience, but it also helps them to communicate with them directly. It helps the marketer with one-to-one marketing, which is certainly not possible in traditional marketing. A person who shows some interest in your product or service on the internet can convert into a lead and then a loyal customer. It’s up to you how you respond to your audience and digital marketing gives the best platform to grow your customers.

Expansion in the global market:

This is one of the best things about digital marketing, which I like. By sitting in your couch, you can target and market your product or service globally. If you think you are doing great with your business in one region, you can think of expanding your business to the global market. For paid ads, you need to change the location, and you can target your new audience with just one click (isn’t that great?). You can do this without hurting your budget.

Your pre-established audience on social media can also help you to market your product globally as the positive reviews will help to attract more and more new customers.

Tracking the conversion is easy:

Another coolest feature of digital marketing is that you can analyze the performance and track the conversions. It can help to save a lot of time in making reports and analyzing them manually as the reports in digital marketing is available in just one click. If you are running a campaign on Google or Facebook, you can easily track the performance in your dashboard and analyze if your performance in that particular campaign was worth the budget you spent on the ad or not. The reports are 100% accurate so it can help in decision making.

Brand Awareness:

Brand awareness is made easier with digital marketing. According to a survey around 63.4% of people around the world use mobile phones, and 2.77 billion (as of 2019) uses social media. So it becomes extremely easy for the marketer to create solid brand awareness with minimum budget.

These are the few points on how digital marketing can help you with marketing and creating awareness about your business.  The above points are well suited for the startups and small businesses that are willing to grow and double the ROI. However, this article is not to tell how digital marketing is better over traditional marketing; both are important and efficient in their way.

I hope you have enjoyed reading this article. You can write suggestions, feedback, the query below in the comment section.

The post How digital marketing can skyrocket your startup appeared first on Today News Spot.

You have decided to opt for SEO to increase the traffic and optimize a number of visitors per day on your website. Before you start, understand that SEO is not an exact science, it is surrounded by lots of myths and wrong information that can be misleading.

Working with the wrong company or following incorrect information will be a big loss, not only in terms of money and time but it can also lead to the penalty or ban from search engines.

The penalty would be the last thing you can think of while you are planning to promote your website, so learn from the mistakes done by others. Let’s understand a few of the major & most common SEO mistakes and how to avoid them.

Keywords- Not Selecting them wisely

An optimization is dependent on your selection of keywords, that’s why you should refrain yourself from selecting the wrong keywords. The most common error people make while selecting keyword is, they ignore the preference of search engines and users for long-tail keywords.

It is more important to understand which word will hit your potential customers or how they categories your product. Instead of focusing on your way of defining your product and services, focus on what words your potential customers can use to refer them. Sometimes the words can be so generic and sometimes it can be completely different from what you mean to deliver, in both the scenarios you will be optimizing wrong keywords.

Do some research before starting SEO, there are few tools that can help you in research work such as Keyword Planner, Google Adwords, Google trends, etc, once you have done all the homework then only start with optimization.

Not Optimizing for Local Search

If your business and customers are local, optimization should be handled a bit differently than using keywords that are more common in global search. Learn more about local search because most of the search engines including Google handle local search differently.

Search for the area-specific keywords, include them in your page titles and meta description. Don’t forget to add your address and local phone number either in header or footer of your page to get the visibility in local search results. Once these basic steps are met, list yourself in local sites and review networks such as Google Places, FourSquare, yelp, etc.

Stuffing Your Website with Keywords

The biggest myths or mistake in the world of SEO is stuffing. People assume that using target keywords in every sentence of the content boosts up the rating. It’s not correct and in some situations using keywords too many time can be registered as spam by search engines which means instead of increasing the site traffic it hurts the performance as well as ranking.

Stuffing or overusing the keywords makes your content unnatural or useless for the audience, that’s why it is not recommended. If you think that you won’t be caught by search engines, you are mistaken because, in today’s hi-tech world, search engines are extremely upgraded and can easily catch everything. Instead of these practices focus on good content which will be beneficial for the ranking of your site.

Content not up to the mark

The basic goal of a search engine is to quickly provide the quality and relevant content to its users. Search engines are now becoming more and more effective in filtering poor or copied content from their search results. Just writing content for the sake of content will not help any more, don’t repeat the common mistake of purchasing low-quality content.

Content plays a vital role, your visitors can easily judge the uniqueness and quality, attracting a customer can be easy but making them stay depends on the impression your content will leave. So, hire a good writer who can deliver original articles, it may cost you more but it’s a good investment that will surely pay you back. The key is, you have to invest your time as well as money to get the desired quality content.

Allowing Duplicate Content

Duplicate content is extremely bad for your website, it can even get your article excluded from search results. Always, be sure that all your content is unique and don’t reuse the same content on different sides or part of your website.

Your web developer can assist you in checking for duplicate content and setting up “canonical” tags to resolve any type of duplicate content issues.

Overlooking Page Titles & Meta Descriptions

Don’t forget title tags and meta descriptions are vital elements of SEO. Optimizing your content is not just complete by including the target keywords in your articles.

Missing titles and meta description mean a missed potential for your content because these are the major optimizing factors as per the search engines while browsing your website.

If you will focus on these basic, you will notice a drastic improvement in your content’s performance. Another important technical details that content marketers tend to forget is to add the image tags, they are important because search bots cannot see the pictures, but they can read your alt tags which can help them in adding the information.

Not adapting the SEO changes

Search engines keep upgrading their tools which means they are continuously changing their algorithms to come up with the improved version of tools and to keep a proper check on the cheaters who try to manipulate the system.

There are few major changes in the google in past years and multiple small updates that significantly changed the way of ranking websites by Google’s search engines. If you are not updated with the latest changes, you won’t be able to give your best as per the present norms.

So, keep yourself updated with the latest trend or change in SEO for achieving a good search ranking. If you are not comfortable or doesn’t have the bandwidth to keep up with the latest changes than it will be beneficial for your website to team up with SEO experts who are ready to help you with the latest trend in the market.

The post SEO mistakes most new website make appeared first on Today News Spot.