Why We Need Logo.
Logos are necessary for businesses, we should realize that logo is crucial for branding. The logo design process must aim to make the logo memorable for common people, inspiring trust, admiration, loyalty and an implied superiority. The logo is one important part of a business’s branding and its shapes, colors, fonts, and images typically are remarkably different from other logos in the similar business specialty. Layman can identify business by the logo. Coca Cola and Pepsi are the good example in the same market niche. Logos are very important factor of branding it tells story of your company, for example, imagine a white envelope with just KFC written on it anyone can recognize the brand name and nature if the business but imagine if someone want to create logo for the company name LOOK and they create something like “L ∞ K” no one can memorize this logo because of too much imbalances and poor designing. This is the reason always choose best logo design services for hire London for creativity and perfectness.
How and Why We Adopt Logo
The typical unanimity between illustrator is that logos should be special, simple, and easy to remember . These qualities of logos we always consider when we create logo for businesses. Before creating a perfect logo look at the nature of business and the purpose of the logo. A logo is necessary tool for branding. Entities need a pattern to distinguish their merchandise and services from their opponents, and they do this through special design of packaging, advertisements, and marketing. If logos and unique packaging do not exist, there would be no way to distinguish the products. Customers may be stuck reading every tag and narrative for every product. Assume if every product, hotel, and company had the exact same label set like a trees of green colors (hard to differentiate for common man). Would that not be a more boring to the marketing world to live in? Therefore, new ideas and creativity is extremely important in designing process for branding.A logo is the uncommon language that communicates your business message to your potential clients.
Importance of Logo
Logos are important because sometime products can be identical or nearly identical . Consider a example of Coke and Pepsi bottle and can. Both of these soft drinks offer almost exactly the same amount of liquid in the products. The quantity of liquid and sugar is nearly equal, and most customers can’t actually distinguish their taste. In this scenario branding is crucial. This is not only for distinguish the products but also customers may have emotional feeling with your logos through branded advertisement. Nike and Adidas are good example where people wants the logo at their clothes to shown other people what they like to wear. Classically, companies do this by telling stories through advertisement to make their brand more visible hence more memorable. For example, we know a McDonald’s restaurant is based on the visible look of the storefront, signs, and banners. McDonald’s in their advertisements match this schema with images stories of delight, youth, and happiness to remind a positive emotional response that we unconsciously internalize. The simplicity always work in logo design look at Nike, KFC, Apple and other big giants of different categories people can recognize them easily and can remember just because of simplicity, Thus choose best logo design services for hire London for your business sake.
Conclusion
When logos become so exciting that they become memorable, it is extremely good for any business. Adopting a logo is very important part for any business, spend time to finalize the logo because it gives you the identity like a humans name, Firstly you should take a wise decision of logo adoption but if you had chosen a bad logo you should change your logo. Take the inspiration from APPLE Inc for changing logo as per market requirements, Imagine if they continue with their old logo there could be a chance to loose the battle of trillion dollar company, always adopt simple, memorable and easily recognizable logo for your business.
Author is an MBA from AIB Australia having many years of experience in the field of digital marketing and working as Digital Marketing Consultant across the globe you can contact him at waqar@outlook.ie.
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